We put applications in motion. The iPhone "Summly" app developed by Nick D'Aloisio reduces messages and was one of the App Store Top 10 in 2012. The app generates a summary from long texts by analysing key words and phrases by means of algorithms. When you install the app for the first time, the 30-second intro film appears in full-screen mode. The animated intro is a dynamic journey through the navigation of the app and gives users a feel for the intuitive touch interface.